Meet the Data-Driven Marketing Lecturer, Giorgi Berechikidze
In the digital space, any consumer behavior is data, and the ability to use it correctly is the main means of gaining an advantage over competitors. It helps us make smart decisions based on facts, not assumptions.
Through segmentation, personalization of consumer experience, and real-time strategy improvement, the Data-Driven approach is the modern marketing way to achieve more sales and better relationships with consumers. If you want to know digital marketing at a professional level, you’ve come to the right place. In this blog, I’ll introduce you to the Data-Driven Marketing lecturer – Giorgi Berechikidze, who shares his many years of experience and the advantages of the field.
Giorgi has 10 years of experience in digital marketing, digital analytics, and digital project management, with the last few years in executive positions. He has worked as a consultant and trainer for digital products, organizational digitalization, and digital marketing in various international organization projects, such as UNDP BIOFIN, PMCG, EBRD, USAID Zrda activity in Georgia.
"For an analyst by education, my first professional intersection with marketing was working as a marketing analyst. There I realized how seemingly dry and unproductive data could turn into a very powerful tool and be the foundation for implementing proper, result-oriented campaigns."
Since 2021, Giorgi has joined the team of the Georgian e-commerce startup, VELI.store, as the head of digital marketing and is actively involved in the most important processes necessary for the company’s growth.
"It became clear that what I do is very productive and beneficial for the organization and for me as a professional in this field. All this gave me the opportunity to share this knowledge and help marketers to properly develop the company and its growth at the expense of efficiency."
Important skills for a Data-Driven marketer:
Giorgi shares important skills for data-driven marketing:
- Knowledge of digital marketing functioning;
- Use of digital tools;
- Data processing, analysis, and insight extraction;
- Technical knowledge;
- Working with marketing automation or data visualization tools;
With the knowledge of these skills and techniques, there are many career prospects, as data-driven marketing is the job and position of the future. After self-development in this direction, you can become a digital marketing executive manager, marketing analyst, marketing executive manager, especially in organizations where marketing plays a leading role in company growth.
"For studying data-driven marketing, at least a basic knowledge of front-end (HTML, CSS, JavaScript) is needed to write events in Google Tag Manager, but it's a big advantage if the marketer also knows data processing languages such as Python or SQL."
Regarding the course, Giorgi’s main goal is to show students how they can use data to make the right decisions. He will try to do this through interactive case studies and exercises, where students will learn data-driven marketing strategies and ways to implement activities.
“In Data Driven Marketing, you will be armed with a dataset that is ready to support each argument you are trying to prove, which is the basis for a solid marketing strategy. Customer segmentation, attribution modeling, marketing action plan and budget development, strategy and tactics evaluation learned during the course will allow you to connect with your ideal target group at the right time, with the right offer that matches their exact desires and needs.”
Each topic that you can cover during the course will be divided into three components:
- The essence, relevance, and necessity of the issue.
- Specific success or failure cases, analyzing what happened and studying the process.
- Transferring the acquired knowledge to an assignment, which will mostly be on a company or organization of your choice.
Recommendations:
- GrowthHackers Community – a very good, technical, content-rich platform for growth.
- Neil Patel is a very interesting performance marketer, his podcast on Spotify (Marketing School – Digital Marketing and Online Marketing Tips) has easily digestible 5-10 minute episodes, covering many digital marketing topics, so you’ll definitely find something interesting for you.
- Measure What Matters – a very good book on how you can not only achieve but even exceed your set goals with a proper approach and methodology for developing goals.
As for me, I’ll tell you that if you want to keep up with technological progress and take your digital marketing knowledge to a professional level, Data-Driven Marketing is what you’re looking for. Therefore, we’re waiting for you at Commschool! Join us.
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