Turn Strategies into Success

Discover the first marketing guide that combines statistics, case studies, and data from 40+ leading companies

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Methodology

We developed our Marketer's Guide to address key questions facing our industry. Our team interviewed marketers from nearly 40 companies across various sectors, including insurance, banking, e-commerce, and automotive, each with annual marketing budgets exceeding 100,000 GEL. This research allowed us to compile comprehensive insights into current market conditions, future trends, and specific challenges in our local market. The resulting guide offers valuable, data-driven perspectives from industry leaders to help inform and improve marketing strategies.

Toolkit Chapters

Modern technologies have simplified everyday marketing processes, including monitoring consumer behavior and developing data-driven strategies
Consumer behavior has changed significantly. Today, consumers are more informed and demanding, both in terms of product quality and brand expectations.
Brand, marketing, and product have become even more interconnected, and their boundaries are gradually diminishing.
The marketing department holds a key position for company growth and brand building, and with the recognition of this reality by managing directors and stakeholders, allocating budget for marketing is becoming easier
The lifespan of content has decreased, new content is created more quickly, and it needs to be updated more frequently.

Partners

We thank the companies and marketers who participated in creating this guide by sharing their insights on challenges, plans, and industry perspectives. Some contributors are listed here, while others preferred anonymity. We acknowledge research organization ANOVA for their partnership in developing this marketing guide. The collective input from all participants has been crucial in producing this industry resource.

First Georgian Marketing Toolkit

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