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The goal of SEO is to make our business the first thing users see when searching for a product or service, as the term "Top of Mind" in the digital era means "Top of Search". Proper organic traffic can bring 10 times more value than users coming through other channels. Today, globally, e-commerce generates 39% of traffic through search engines, and people search for 3.5 billion phrases daily on Google's search engine alone.
Throughout the course, we will learn all the important issues that will help us appear in high positions in search engines. Based on real examples, we will assess the condition of websites, correct mistakes, learn how to raise the site's authority in the search engine, and deepen our knowledge in practice to measure results correctly and effectively.
Outcome
Skills Acquired: SemRush, GSC, CMS.
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Conduct keyword research, assess keyword competition and search intent
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Perform technical audits of websites
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Audit and analyze website authority
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Write HTML tags necessary for SEO
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Optimize pages and texts according to search phrases
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Work freely on popular CMSs (Webflow, Wordpress, Wix, Shopify...)
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Find backlinks, perform link building campaigns
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Write technical assignments and communicate effectively with developers
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Write page and content briefs and communicate effectively with Content Writers
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Plan and manage SEO campaigns
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Integrate AI in SEO direction
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Write out and track daily tasks (GANTT CHART)
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Produce automated reporting
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Find potential clients in the international market
Wed-Fri 20:00-23:00
Wed-Fri 20:00-23:00
TBC installment
BOG installment
Who is this course for?
Business Owners
For small and medium business representatives who work on optimizing their own websites themselves.
Digital Marketers
The course is designed for beginner and experienced digital marketers who want to deepen their knowledge in this direction.
Program includes
Alumni Club
After successfully completing the final exam, graduates will be automatically enrolled in the Alumni Club. This membership grants them access to exclusive events, content, and special offers from our partner companies
Work Based Learning
The course includes practice-based learning, including assignments/exercises and individual projects.
Bilingual Certification
Upon successful completion of the course, students will receive a bilingual certificate.
Graduate feedback
Ekaterine Petriashvili
SEO
I completed Commschool's SEO course and was very impressed by the course progression and its quality. This course gave me both theoretical and practical knowledge and experience, which I am sure will help me take the first steps in the IT field in the future. Practical exercises and real examples especially helped me understand SEO concepts. The lecturer showed exceptional knowledge and experience in this field. His ability to explain complex topics in a simple way made the learning process enjoyable for me as a beginner. The whole team was always available to answer questions. Overall, this course significantly improved my SEO skills and gave me confidence to implement effective SEO strategies.
Nino Avtandilashvili
SEO
I am extremely satisfied with the course. The course was mainly based on practical and real cases, which led me to receive the experience that an employee would receive in a work environment. Also, close contact with the lecturer ensured the correct development of the course. In addition, I had the opportunity to use in practice the main tools that are needed in the SEO field.
Tamuna Matnadze
SEO
The course gave me more knowledge than was written in the syllabus. The main thing I liked was discussing real examples on real cases. I also received necessary advice on working with clients, both for local and foreign markets. After completing the course, my Googling skill has become more refined and developed from a professional point of view. It was with this skill that I found a client immediately after completing the course - I added an SEO freelance project, which is an interesting niche for me and collaboration with professionals in this field turned out to be an ideal option for gaining experience.
Nikusha Chlaidze
SEO
After completing the course, my confidence increased and I felt I had enough knowledge to start working in SEO. I can honestly say that the course met my expectations 100%, as I am now working in SEO at the international company Rank Pilots.
Salome Meshveliani
SEO
The course was very interesting and informative. The lecturers' attitude towards teaching and the practical assignments were important and motivating. They were not only interesting but also relevant to real-world cases and problems that SEO specialists encounter in their work. The assignments allowed us to apply theoretical knowledge in practice, which helped raise our awareness and develop the strategies and perspectives that a good SEO specialist should have.
Ketevan Metreveli
SEO
I am extremely satisfied with the course; it was a very interesting and informative process. The lecturers taught with such passion that it was very evident how much they love what they do.
Syllabus
…. TagsHeader & FooterInternal Link BuildingSILO Site StructureCanonical TagsText to HTML ratioSEO BreadcrumbsSocial Integration
Pick your suitable time
Lecturers
Niko Samkharadze
SEO
Niko Samkharadze
SEO
Niko has been working in digital marketing for 6 years. His career began at Alpaca, the first SEO-specialized agency in Georgia, where he held various positions over time including WordPress developer, SEO specialist, and led both SEO and development teams before becoming the company's COO. Niko's portfolio includes over 20 projects in both local and global markets, across industries such as Adtech, iGaming, tourism, financial sector, e-commerce, healthcare, online media, and others. Since 2023, Niko has been working as an SEO specialist at Upgaming and as a freelance SEO specialist at the digital transformation agency Redberry. Niko's projects cover all stages of search engine optimization - initial communication with clients, research, strategy development and implementation, technical and on-page SEO, conducting link building campaigns, and providing client-tailored reporting and analytics.
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SEO Lecturer, Niko Samkharadze on His Profession, Experience, and Significant Projects
SEO (Search Engine Optimization) is the process of optimizing a website in search engines. It helps businesses occupy leading positions on users' search pages, which plays an important role in a company's success. Today, an SEO specialist is one of the highest-paid professions in the marketing field, which you can now master at Commschool. In this blog, I'll introduce you to Niko Samkharadze, a leading specialist in the field who will lead the SEO course. Niko has been working in digital marketing for 6 years. His career began at Alpaca, the first SEO-specialized agency in Georgia, where at different times he was a WordPress developer, SEO specialist, led SEO and development teams, and held the position of COO of the company. Niko's portfolio includes 20+ projects in both local and global markets - in industries such as Adtech, iGaming, tourism, financial sector, E-commerce, healthcare, online media, and more. Since 2023, Niko has been working as an SEO specialist at Upgaming and as a freelance SEO specialist at the digital transformation agency Redberry. Niko tells us about the path he took to his current career and what the daily life of an SEO specialist is like Career Start At that time, I had almost no work experience, but writing had been my main passion since childhood. That's why I decided to try my luck as a copywriter in marketing. What fascinated me most about copywriting was that in a technically limited setting, you could convey a company's or brand's message to the audience with a small text in a way that would have a positive impact on them. I was lucky and started working as a copywriter, which actually turned out to be the beginning of my career. This opened many other doors for me over the following years. SEO 16 Lecture I 48 Hours I 8 Week Learn More Path to Becoming an SEO Specialist As I mentioned, copywriting was my first steps in my career. Over the years, I gained experience in web development, where I completed dozens of projects and learned SEO from very good mentors, and I remember how fascinated I was when I first realized how important, comprehensive, and interesting search engine optimization is. In addition to the technical skills I acquired, communicating with numerous people, clients, and companies gave me such Soft Skills that are one of the most valuable acquisitions for any SEO specialist or marketer. One of the biggest benefits of working as an SEO specialist is that you have to work with many different industries that are unknown to you at the time, and for the project to be successful, it's necessary for you to study the peculiarities of that industry, which ultimately gives you multifaceted knowledge. Currently, I work at Upgaming, with a great team where we work on internal projects, their development, and optimization in search engines, where even after 6 years, I learn something new every day. However, SEO is practically an inexhaustible topic, and if you stop learning and keeping up with trends, you'll definitely fall behind. That's why I'm now also learning programming in parallel, which will be an additional tool for me that I can then adapt to SEO processes. What is a typical workday like for an SEO specialist? My workday starts the night before when I plan the next day's work. However, the morning actually starts with reviewing updated data of projects in Google Search Console. It's a very pleasant feeling when you start each day by seeing the project's progress. However, there are days when we encounter negative dynamics instead of positive, but this is also very interesting because at such times we note and investigate what the problem might be and improve processes bit by bit day by day.On my way to work, I listen to Seth Godin's podcast Akimbo, which has a format that arouses curiosity in people and pushes you to create a product/service that will ultimately be beneficial to people both in terms of profit and in general, to make the world a little better.At work, I have two modes - one when there's technical work to be done, at this time I use the Pomodoro technique to maximize time optimization and challenge myself to accomplish as much as possible during the day, and ultimately it has some game-like quality and looking at a green To-do list is very pleasant. The second type of days are - when we have to develop a new strategy, overcome new challenges, and on such days I mainly discuss with the team what we can do, what options we have to make our site better and think of solutions beyond the box. It's precisely thinking outside the box and creative approaches that can turn out to be a catalyst for the project's success, and I especially love such days. Successful Projects My most successful and at the same time favorite project is the SEO optimization of the Georgia.travel website, which has fundamentally taken a special place in me for several reasons:The website actually represents the main hub for foreigners or Georgians who want to learn more about Georgia and get any information about our country and culture. Therefore, it was a great honor to work on a national-scale project and contribute to the country's popularization.Also, the project was quite large-scale, during which I had to work jointly with 4 companies that were involved in the project with different profiles, and I had communication with many industry specialists from whom I learned a lot.Also, due to the scale of the project, it was necessary to search for optimal solutions, properly distribute resources, and keep a finger on the pulse of all project processes, which turned out to be a very interesting experience.In the end, the work paid off and the website currently has about a 1000% increase in terms of traffic and hundreds of thousands of people visit the website every month from any point in the world. As for the foreign project, one of the most interesting projects is the one I'm currently working on with Lineate. The industry where Lineate operates is completely new to me and it's a great pleasure to get to know a new field in depth and receive new challenges. Recommendations: To learn about news in the field, I actively use websites that are one of the most authoritative in the SEO field: Search Engine Journal and Search Engine Roundtable. Also, I learn information in my browser's personal Newsfeed (Google knows better what I want to read. Haha) Search Engine Journal I also actively use Reddit and SEO-themed Subreddits, where I learn something new from real people working in the field, read interesting opinions on strategies, get acquainted with case studies, etc. So, if you're a beginner or experienced digital marketer and want to deepen your knowledge in SEO with the help of industry specialist lecturers, this course is for you. Join us at Commschool! Learn More
Become an SEO Specialist: A Career Guide
When searching for a desired service, you've probably often turned to the Google platform. SEO (Search Engine Optimization) determines the prioritization and ordering of different websites on the search page. Search engine optimization helps businesses make their products easily accessible to users by meeting various criteria. More specifically, it helps to occupy high positions on the target audience's search results page and thus promote their services. Are you interested in how the Google algorithm works, how SEO can be used for business success, and how to turn this job into a high-income profession? Then read the blog and find out how to become a successful SEO specialist. SEO Specialist Learn the basics of SEO Did you know that 93% of people's online experience starts with search and a search engine? One study also showed that the frequency of users clicking on the very first website shown on the results page is 30%, while for the fifth position it's 4%. The chance of opening a website in 9th place is only 1%. Accordingly, this arrangement can have quite a significant material impact on the company's success. That's why it's important for people employed in the business sector to have a good understanding of SEO and its basic principles of operation.Today, many companies are trying to occupy high positions in search engines. Consequently, the demand for SEO specialists is increasing. Although a diploma is less required to occupy this position, it is necessary to know how to use one or more SEO tools. Search engines, especially Google, are constantly evolving and improving techniques that help users find relevant results. Accordingly, SEO specialists must also adapt to changes and master new methods and skills to achieve the desired goal. As you can see, this field is full of surprises and innovations. You've probably wondered where to start learning? Today there are many online courses that are a good option for getting to know the basics of SEO. I'll also tell you some news - you'll now have this opportunity at Commschool. As part of the SEO course, you will study all the important issues that help a company appear in high positions in search engines. Together with a professional lecturer in the field, based on real examples, you will assess the condition of the website, correct mistakes, learn how to raise its authority in the search engine. Through practical exercises and a final project, you will deepen your knowledge for correctly and effectively measuring results.Learn to use the main SEO tools There are many SEO tools that help you analyze websites, create content and improve it. Such as Google Ads, Microsoft Advertising, as well as social media channels where you post content. There are also platforms that help you do analysis: Google Analytics, Google Trends.To be able to get the maximum benefit from SEO tools, first of all, you need to understand well how search engines work. One of the necessary components for optimization is the development of relevant keywords and phrases for the content. You'll need this both when writing a blog and when adding descriptions for products placed on the website. Other tools will help you in keyword research and content creation: Ahrefs, Linkio, Alexa, SEMRush, Serpstat, Google Keyword Planner. Some of them combine many different mechanisms, which allows you to work on product optimization on one platform. For example, using Ahrefs you will be able to find relevant keywords, check website layout, analyze competitor platform content and of course, SEO optimization. Learn More Develop and improve SEO skills Learning to use digital tools is the foundation on which your career as an SEO specialist is then built. After this stage, you should take care of developing your SEO skills. This includes not only technical but also soft skills such as strategic and critical thinking, verbal communication, organization.The best way to develop these skills is practice. Create your own SEO campaigns, try different methods and find out which ones work and which don't. The best way will be to work on the technical direction of SEO - transforming the technical side of the website to improve its positions. This includes indexing, rendering, and website architecture. By working on these components, it becomes possible for the platform to be quickly and easily discovered and studied by web crawlers. Your practical experience will become more diverse if you constantly work on new and different methods and observe their results. In addition, it is essential that you have well-developed communication skills. The daily activities of SEO specialists involve working with a team. Writing skills are also important, as you will participate in creating the final version of blogs or othCreate your portfolio In addition to gaining practical experience, you can use the SEO projects and campaigns you've worked on to create a professional portfolio. This component is the most important when job hunting, as it well showcases your knowledge and skills. It's also worth considering showing in your portfolio not only the completed website, but also the process you went through to get the final product. This is where your research, analysis, planning and strategic thinking skills will be demonstrated.You can achieve this in two ways. The first way is to show what stages you went through to get the final results. You can use one of the projects as an example for this. Show what courses you took, SEO techniques and strategies you used, what challenges you encountered and how you solved them. Each detail will tell a story about your knowledge, experience and skills. On the other hand, you can fill your portfolio with data. Statistics best highlight the results you achieved after implementing the project. Use essential data that clearly shows the success of the SEO project: increase in website visitors, elevation of position on the search page, and other measurable results. Present these numbers with beautiful pictures, graphs and tables.Work on optimizing your own website To best present your skills as an SEO specialist, actively work on optimizing your own website. This will help you find potential employers. It's also important to connect with other people employed in this field, as well as work on content for other platforms. You can use this to play a big role in growing your audience and promoting your website. In addition, you will increase your social connections, which will open the way to new opportunities. As I've already told you, at Commschool you can already learn SEO and use the knowledge and experience gained in your daily activities. The course is based on practical learning, which includes different types of exercises and a final project, which will help you create a diverse portfolio in the future. In addition, you will receive career support here and have access to exclusive job offers and internships. So, you can start your path to becoming a successful SEO specialist right at Commschool. Interested in the profession of SEO specialist? Then, take the first step and learn more about the course! Learn more
What is SEO and How Does Search Engine Optimization Work?
Many people use search engines daily for various purposes. A large portion of them are potential customers. Therefore, if a brand occupies high positions on the search engine results page, its visibility increases. This is what determines the importance of SEO, Search Engine Optimization, which plays a leading role in raising company awareness in today's digital world. What is SEO and how does it work? You'll find the answer to this question here. Commschool lecturer, Niko Samkharadze, will tell you how to make a business successful through search engine optimization. Niko is one of the leading specialists in the field, with over 5 years of experience in SEO. His portfolio includes 20+ projects in both local and global markets in industries such as Adtech, iGaming, tourism, financial sector, E-commerce, healthcare, online media, and more. Currently, Niko works as an SEO specialist at Upgaming and as a freelance SEO specialist at the digital transformation agency Redberry.SEO is a practice through which a website's traffic increases both qualitatively and quantitatively by improving its positions in search engines. The work cycle consists of the following stages: Website SEO auditKeyword researchCompetitor researchDefining SEO strategyTechnical SEOOn-Page SEOOff-Page SEOReportingRepetition What factors determine a website's position in search engine results? Officially, Google has more than 200 factors by which it determines the position of websites on the search engine results page. However, their number may be much higher. In reality, Google's algorithm code is closed and inaccessible to everyone. The reason for the closure is that otherwise, people would misuse this knowledge and Google would turn into one big spam website. However, interestingly, in 2022, information about Yandex's search engine so-called Ranking Factors leaked. Anyone had access to it. It turned out that there were 1922 such influential factors; that is, 1922 factors according to which the algorithm assessed the "goodness" of a website, which is quite a lot. For example, one of the influential factors is considered to be the age of the website's domain, i.e., how long this or that website has been continuously functioning and existing in the web space. SEO Learn More In reality, an SEO specialist doesn't need to memorize all this information. It's quite enough to know the fundamental factors that are most important. These are: Quality, unique, and valuable content on the website;Fast and user experience-oriented website;Quality, organic signals from other sites to our website;Secure website from which user's personal information will not leak. Why is keyword research important? As Niko notes, keyword research is one of the most important stages in the process of planning and implementing an SEO strategy. In reality, it's the first stage when starting work on a project. For comparison, just as we turn on the light when entering a dark room, keyword research has a similar effect.Only through properly conducted keyword research is it possible to take the right direction on the project and achieve the desired results. Otherwise, the website may end up in top positions for keywords that are irrelevant and have poor quality traffic that won't convert. For example, let's say we have an online store in Britain where we sell chips and we've defined our main keyword as "Potato Chips". This word in British English means "french fries" and not "chips" (the correct term would be "Crisps"). If our website ends up in top positions for this word, we'll get visitors who are actually looking for french fries, while we're offering chips. With this method, we definitely won't sell many chips. How to develop a successful SEO campaign? In Niko's opinion, competitor analysis and constant effort to offer customers better service or product than the competitor is one of the starting points of successful SEO. When working on a project, you should always keep your finger on the pulse of competitors' websites. SEO specialists try to create better quality content than them and create a better experience for the user than them. There are appropriate tools to effectively monitor competitors. For example, Ahrefs and Semrush.To measure SEO success, it's important to agree with the client at the beginning of the project, or determine yourself, what the KPIs will be. As a rule, the main goal is to increase conversions. This could be sold products, purchased services, more regular readers on a news website, more listeners on a podcast, etc. To get conversions, it's important that the website appears in top positions for relevant keywords and has increased organic traffic. The best method to measure success is to take the main metrics (Clicks, Impressions, CTR) and compare current and previous periods. Observe what the dynamics are according to overall growth and individually according to keywords. Google Analytics and Google Search Console are quite sufficient as tools to know exactly where you are and what you need to improve. If we're in first place for all important keywords, we congratulate ourselves and start looking for new keywords, new opportunities to develop ourselves and develop the business. SEO vs AI Is SEO dead in 2023? Niko's answer is simple - no. As long as Google's main source of income is ads in the search engine, SEO is not threatened. To use facts, in Q4 2023, Google's revenue was $86.31 billion. 76% of this income came from ads run in search engines, which, in turn, is a 12.7% increase compared to the previous year. As for artificial intelligence, Niko's opinion is this: The widespread so-called Generative AI type artificial intelligences need real information, databases, materials from which they can learn, develop and generate satisfactory results for us. In most cases, the "learning material" of artificial intelligence is websites placed in the web space. Life is not static either and many new things happen around us every day, which are then illustrated in the web space. Therefore, a good website is only welcome for artificial intelligence. This should be the goal of SEO specialists - to have the type of content on the website that will benefit both the user and artificial intelligence. Today, an SEO specialist is one of the most in-demand and highly paid professions. Therefore, if you're ready for new challenges, the SEO course is for you. Learn more about the program and join us at Commschool! Learn More
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