Strategic Communication

  • 5.0 Rate

  • 80 Lecture

  • 240 hours

  • 24 Weeks

We believe that leaders should know all aspects of marketing communication, so during our 6-month intensive program, we explore the essential tools needed for strategic marketing communication.

Regardless of industry, establishing brand values, gaining customer loyalty, and growing business is strategically important for any brand. Therefore, our _vision for _this course is - to deeply understand marketing strategy innovations and provide attending professionals with the necessary tools to achieve their goals.

The Strategic Communication Program includes 8 modules:

  • Introduction to Marketing
  • Product Innovation
  • Strategic Communication
  • Data & Insights
  • Brand Management
  • Digital
  • Events
  • Decision Making

Decision Making is an additional module of strategic communication, where leaders of large Georgian companies and others will share their experience about the decision-making process. During these meetings, students have the opportunity to ask invited speakers questions about their professional lives.

Also, three international speakers with diverse experiences conduct integrated lectures in the program - Jennifer Wong, Peter Hamilton, and Siby Thomas.

Outcome

Skills Acquired: Ad agency relations, Digital products, Budgeting, Branding, Advertising, Events.

  • Define product lifecycle and positioning

  • Use tools necessary for product innovation

  • Analyze consumer behavior and generate insights

  • Use tools to create a strategic brand platform

  • Develop department structure

  • Communicate effectively with advertising agencies

  • Determine communication channels

  • Efficiently allocate budget

  • Create a digital-first strategy

  • Expand brand presence in digital channels

  • Advertising

  • Generate content and create calendars

  • Plan and execute events

Apr 05 7080₾

3/4 times a week

Aug 13 7080₾

3/4 times a week

Pre-enrollment
Split your payment
TBC installment
BOG installment

Who is this course for?

Marketers

Our goal is to create a "universal marketer" who possesses many different skills.

Founders

For founders looking to grow and manage their own business.

Middle and Senior Managers

For middle and senior managers who need to use marketing in making strategic decisions.

Program includes

Alumni Club

After successfully completing the final exam, graduates will be automatically enrolled in the Alumni Club. This membership grants them access to exclusive events, content, and special offers from our partner companies

Work Based Learning

The course includes practice-based learning, including assignments/exercises and individual projects.

Bilingual Certification

Upon successful completion of the course, students will receive a bilingual certificate.

Graduate feedback

5.0 Rate

Pick your suitable time

Lecturers

Jennifer Wong

Guest Lecturer

Jennifer Wong

Guest Lecturer

Jennifer was named among Forbes' 30 Under 30 Best Marketers in 2018. From 2015, she was the Vice President of Marketing at TUNE. In 2018, she became the Head of Marketing at Convoy, and in the same year, Convoy was included in Business Insider's list of 51 best startups. It was also listed among LinkedIn's 50 best startups. Jennifer is a visiting professor at the Foster School of Business at the University of Washington.

Linkedin

Lado Malazonia

Strategic Communication

Lado Malazonia

Strategic Communication

A speaker at the European Art Directors Club, Lado Malazonia worked as the chief strategist at Windfor's for six years, where he collaborated with leading Georgian companies. He won a Silver Lion at Cannes in 2017. Recently, Lado joined the Georgian office of the world marketing communications brand J. Walter Thompson - JWT Metro, where he holds the position of Head of Strategy.

Linkedin

Natia Svanidze

Strategic Communication

Natia Svanidze

Strategic Communication

Natia Svanidze, the winner of the 2018 Young Marketers competition, is the founder of Giovanni Morra, one of the most active brands in the communication space. Natia is also one of the creators of TBC's "Startuperi" program. Currently, Natia is the leader of the "User Experience" team at the neobank "Space".

Linkedin

Peter Hemilton

Guest Lecturer

Peter Hemilton

Guest Lecturer

Peter, a digital marketing specialist, has held the position of CEO at TUNE since 2014. Under his leadership, Tune has secured $36.4 million in funding in the martech category, opened 9 offices worldwide, and grown the team to 350 people.

Giorgi Mirzikashvili

Strategic Communication

Giorgi Mirzikashvili

Strategic Communication

Giorgi worked in the banking sector for more than 7 years, where he was mainly involved in product creation and development. In 2016, he became one of the co-founders of Optio. ai - a fintech startup that helps banks transfer customer financial operations into a dialogue mode. Additionally, Optio. ai assists users in personal finance management.

Linkedin

Sibi Thomas

Guest Lecturer

Sibi Thomas

Guest Lecturer

Sibi has been the head of the Sponsorship and Partnership Relations Department at Dubai Opera since 2016. In just two years, he has secured contracts with sponsors worth $5,000,000. He has worked on long-term projects with Apple, Jaguar, and MasterCard. He has also participated in short-term projects with Christian Dior, Bvlgari, Hermes, and Pandora at Dubai Opera.

Ucha Urushadze

Sense of Branding

Ucha Urushadze

Sense of Branding

Ucha is a philosopher who creates brands. In 2011, under Ucha's strategic leadership, WINDFOR'S advertising campaign won Gold Eurobest, Silver Drum, and Bronze Drum awards. Since 2014, Ucha has been leading strategy at HOLMES&WATSON, where he has implemented numerous influential projects such as TBC Bank's brand strategy and advertising campaigns "Gamarjoba" (Hello) and "Shen" (You), as well as TBC Insurance's campaign "Mistakes Have Come".

Linkedin

Sulkhan Latsabidze

Marketing Management

Sulkhan Latsabidze

Marketing Management

Sulkhan has 18 years of experience working as a Marketing Director in major Georgian companies such as Geocell, Wissol, and Georgian Lottery Company. He held the position of Marketing Director at Adjarasport for several years, and later headed the marketing department at Aptos. Currently, he is continuing his career in freelancing, helping companies plan and manage their communications effectively. It's also worth noting that Sulkhan holds an MBA from the London School of Economics.

FAQs for this course

A: This is a unique program that combines all important aspects of marketing communication in 8 modules. You'll learn not just theory, but gain practical knowledge from leaders of leading Georgian companies and international speakers. This is your chance to become a "universal marketer" who can both develop strategy and implement it practically.
A: The program is designed not only for marketers but also for business founders, middle and top-level managers who want to fully master all aspects of modern marketing communication - from product innovation to digital strategies and event management.

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