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Beginner 1350₾
The demand for tech talent has never been higher, making it increasingly challenging for companies to find and attract the best human resources. In this competitive environment, recruiters need not only a deep understanding of the tech industry but also practical expertise in how to find, onboard, and retain A+ tech professionals.
This course is packed with practical work and designed to provide a detailed understanding of current trends, platforms, and qualifications - it's a mini MBA in human resource recruitment for the technology sector. Throughout the course, students will learn the complete 360-degree process of [Tech] recruiting.
14 Lectures
42
hours
Beginner 950₾
Artificial Intelligence has become an integral part of the modern manager's role. Therefore, the better we understand what language to use and how to communicate with artificial intelligence, the easier it becomes to integrate it into our daily lives. Most importantly, artificial intelligence enables efficient time use and helps avoid routine tasks.
Throughout the lectures, we will study how to use popular AI systems such as ChatGPT, Claude.ai, and Gemini. Working on practical assignments and the final project will help us gain in-depth knowledge about using AI tools and 'taming' them to our needs.
6 Lectures
18
hours
Beginner 1200₾
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.Content – /kənˈtɛnt/ – isn't a Georgian word, but it doesn't sound bad. Content is a big part of our daily lives; it can be understood, viewed, and perceived in various ways, which is why content is everything and content is everywhere. With properly planned content, many great goals can be achieved; the key is to hit the target.Content is what pleases the eye and doesn't lack for the ear. This course will be one big content experience, filled with practical work where we'll see, create, change, and then create again with our own hands, across different digital channels, using various means, resources, and ideas.
14 Lectures
42
hours
Beginner 1100₾
Advertising has a peculiar characteristic - we often try to avoid it, block it, or "skip" it. Yet, we might eagerly anticipate a new campaign from our favorite brand, enjoying Nike's commercials, McDonald's and Burger King's battles, or Coca-Cola's holiday caravans. When does advertising become entertaining rather than annoying? How do some brands achieve this? What's behind an effective advertising campaign? This course aims to answer these questions.We'll explore the fundamentals of advertising communication, key principles, and tools. You'll learn about the mechanics of creative agencies, their responsibilities, and how to maintain a harmonious relationship with clients. We'll analyze and discuss both global and Georgian case studies.Students will get an inside look at the advertising industry and develop managerial skills in campaign planning, creative evaluation, and working with creative teams.
11 Lectures
33
hours
Beginner 1500₾
It can be said that today's world stands on data. For most companies, data is their most important asset, but data without analytics is just numbers that cannot bring any added value. The role of a data analyst is precisely to translate large amounts of raw information into insights that push companies to take valuable and significant steps.
During the course, we will cover the full cycle of data analysis: formulating a business problem as an analytical problem, finding relevant data, cleaning and processing it using SQL, analyzing and visualizing data using Power BI, communicating the findings, and making decisions based on analytics.
18 Lectures
36
hours
Beginner 1300₾
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.
Digital channels allow us to be maximally interesting, timely, and useful to the target audience at the right time and place, as creativity cannot be complete if it is placed incorrectly.
In the era of digital migration, the main advantage of advertising is its measurability - it is possible to evaluate each marketing initiative and translate it into business results, refining strategy and tactics based on numbers.
Within the program, you will discuss how digital advertising should become an integral part of a brand's integrated marketing communications. You will acquire the basis of theoretical and practical knowledge needed for effective advertising planning, launch, monitoring, analytics, and optimization.
14 Lectures
42
hours
Beginner 1400₾
The program is entirely based on practice-oriented learning, during which students will have the opportunity to learn how to create test cases using various design techniques and test web and mobile applications. The course will focus on the entire quality management process, various tools that assist in testing, and the tester's role in the product development process. The program includes mentorship from an instructor, with whom students will develop all the technical skills necessary for a manual tester to detect and correct errors in a timely manner, based on various real cases and practical exercises.
Throughout the program, after each lecture, students will independently complete corresponding practical assignments. They will also receive advice and consultations on career development. At the end of the course, they will create an individual project.
14 Lectures
42
hours
Beginner 1200₾
Based on the final project results, the top graduate will be guaranteed an internship at one of our partner creative agencies.
The program is entirely based on practice-oriented learning, during which students will have the opportunity to familiarize themselves with the process of working on various types of projects, the correct principles of creating visuals, and design directions. They will learn from scratch the essential technical aspects of graphic editors necessary for working in different directions. By gaining technical knowledge of Adobe Photoshop and Adobe Illustrator, they will learn to create visuals for various media channels, correctly analyze briefs, create mood boards, and plan design projects.
Throughout the program, after each lecture, students will independently complete corresponding practical exercises. They will also receive advice/consultations on career development. At the end of the course, they will create an individual project that will tie together the portfolio created during the course.
15 Lectures
42
hours
Beginner 1400₾
This course offers a fully practice-based learning experience, providing students with the opportunity to gain real-world project development experience. The course is structured in two main phases: In-depth study of HTML and CSS Mastering core JavaScript concepts and building small to medium-sized applications.
Students will benefit from mentorship by an experienced instructor with 6 years of Front-end Development experience, currently working as a Senior Front-end Developer at the American startup Rad. inc.
At the course conclusion, participants will create an individual project using JavaScript, the most in-demand programming language. They will also undergo a mock interview with live coding, simulating real-world hiring processes.
24 Lectures
72
hours
Beginner 1400₾
The program is entirely based on practice-oriented learning, during which students will have the opportunity to gain real project creation experience. Throughout the course, students will work with authorization modules, databases, familiarize themselves with all four principles of OOP, and Clean Code writing practices along with design patterns and SOLID principles. The program includes mentorship and Knowledge transfer sessions, which will be based on C#, one of the TOP five programming languages for Back-end according to LinkedIn.At the end of the course, participants will create an individual project on the .Net Framework, undergo an interview simulation with live coding, which will be as close as possible to real selection stages. Finally, upon successful completion of the course, they will be ready to start a career as a Junior .Net Developer.
24 Lectures
72
hours
Beginner 1400₾
The role of an IT Business Analyst in creating digital products is one of the most important. The Business Analyst defines and describes business requirements - how the system and/or product should function. They analyze the current state of the product, determine its future development, translate each business requirement for the technical team, and control them until full implementation.
Throughout the course, you will get acquainted with the role and responsibilities of a Business Analyst (BA) - effective communication between all business areas and critical players in the project. Through practical exercises, you will learn to define the scope of work and master different techniques and approaches to requirements gathering that will work for different projects and audiences. You will identify the unique needs of clients, stakeholders, and the IT department at each stage of creating, documenting, communicating, and managing requirements.
14 Lectures
42
hours
Beginner 1400₾
The program fully incorporates practice-based learning, during which students will have the opportunity to study project management methodologies and tools (Jira, Confluence, Clickup, Trello, Miro) currently used in the IT industry. We will review various project management approaches, but the main focus will be on the Scrum Framework of the Agile methodology. Students will participate in lecture workshops and simulations that will allow them to face future career challenges based on practice.
Throughout the program, students will work independently on an individual project that covers the full project management cycle. At the same time, they will familiarize themselves with industry-standard approaches and interview techniques and learn how to communicate effectively with project teams.
13 Lectures
39
hours
Beginner 1400₾
Today, Python is one of the most in-demand and widespread programming languages. Google, Dropbox, Spotify, Amazon, Facebook, Instagram - this is an incomplete list of companies whose significant service components are created using Python. It has an active, global community of developers and one of the largest open-source libraries, which contributes to global-scale operations in this field and the development of the language.
Python is one of the best choices for back-end development, machine learning, data engineering, and cloud services. That's why learning it is a good start for anyone interested in the diversity of the technology field.
During the course, we will cover the basics of computer science, learn the Python programming language, and build a web service using Django and Flask frameworks, which will allow students to take the next career steps in Back-end Development, as they will already have an individual project completed within the course in their Github portfolio.
20 Lectures
60
hours
Beginner 1400₾
We believe that leaders should know all aspects of marketing communication, so during our 6-month intensive program, we explore the essential tools needed for strategic marketing communication.
Regardless of industry, establishing brand values, gaining customer loyalty, and growing business is strategically important for any brand. Therefore, our _vision for _this course is - to deeply understand marketing strategy innovations and provide attending professionals with the necessary tools to achieve their goals.
The Strategic Communication Program includes 8 modules:
Introduction to Marketing
Product Innovation
Strategic Communication
Data & Insights
Brand Management
Digital
Events
Decision Making
Decision Making is an additional module of strategic communication, where leaders of large Georgian companies and others will share their experience about the decision-making process. During these meetings, students have the opportunity to ask invited speakers questions about their professional lives.
Also, three international speakers with diverse experiences conduct integrated lectures in the program - Jennifer Wong, Peter Hamilton, and Siby Thomas.
80 Lectures
240
hours
Beginner 1400₾
In the era of active digitalization of design, there is a growing and urgent need to create products, systems, and services that simplify human interaction with computers. Interface design, as a discipline, studies human behavior and universal visualization methods to develop interaction practices that better fit the user's intuition, principles, needs, and decisions. Within the course, we will fully discuss and go through all the stages and methods that the interface designer's duties and job specifics entail: from analyzing the brief and concept, to developing complex Wireframes, design systems, flows, structures, testing, and presenting the prototype.
The teaching method is mainly based on practice, which includes assignments received during the lecture course, independently performed exercises, and an individual project.
14 Lectures
42
hours
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